The Power of Social Media


Development of social media has changed the ways of online marketing. Since last few years, many companies are using social media marketing to create their brand awareness.

Having a social media account has become very essential in today’s time and it is all about being social. One has to understand other’s emotions and their interests before introducing/launching a new idea/product.

Now, I will be going in depth with the benefits of using social media for marketing.

Benefits of Using Social Media:

  1. Brand Awareness:

Uploading your business information over the media would introduce your business to millions of people and with just one click you can make the consumers aware about the idea of your brand.

  1. Feedback:

It is very easy to get feedback and rectify any problems. One of the best things about social media is that you can always stay connected with your consumers and take care of their changing needs. The customers help you improve your business ideas by giving both positive and negative feedback.

  1. Opportunity to know your Audience:

Social platform allows you to get to know your audience’s interest, taste, likes, dislikes, etc. This way you can get better ideas to lure your audience with better ideas. One can also use the mode of advertising to reach to the target market.

  1. Increase the Sales:

It can also help you to increase your sales if it is rightly used which means, if you succeed in marketing your business to the targeted audience then social media could turn out to be a huge roll out.


  1. Improved ranking over Search Engines: 

Google and other search engines keeps a note of your activeness over the social media. If you keep posting updates for your business and stay active, the consumers as well as these search engines would consider you and your business as trust worthy and loyal; and would improve your rankings over the search engines. That way, the consumers will be able to come across your brand faster.

  1. Inexpensive:

The platform of social media is one of the most cost-effective of all marketing strategies. It allows us to gain greater returns at a cheaper cost. It is free for us to create an ID on a social media site.

Getting profits in business is very easy, but it is important to reach to the targeted group to satisfy customer’s needs. Keeping your marketing in boundaries may bring the targeted customers towards your brand. So, as a blogger you must always take care of the Do’s and Don’ts on social media.





10 Advantages of Social Media Marketing for Your Business. (n.d.). Retrieved February 24, 2017, from

S., Puopolo. (2012, June 19). Realizing Business Virtualization Benefits. Retrieved from




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