Executive Summary




Social Media is a medium to connect with people over the internet and it has become a very important tool for promoting business online. It is a platform between the consumers and the manufacturers. The use of Social Media for promotion and marketing has immensely grown over this period of time and it has become a very essential part of our lives.

  • Nearly 46.1% of the total population of the world has access to the internet and nearly 2.1 billion people have their social media accounts, 7 out of 10 people are active on their social media accounts and 4 out of 10 people are active over social media applications.
  • The Top 6 Social Media platforms for marketing a business are:
    • Facebook
    • Twittersocial_media_users_statistics_1
    • LinkedIn
    • Instagram
    • Pinterest
    • YouTube

It is important to use social media in a concise and correct way in order to promote a business and for the same, I will be talking about the possible ways of using social media and its benefits in my next blog.






Danielle Corcione, Business News Daily Contributor. (2017, January 23). Social Media for Business: A Marketer’s Guide. Retrieved February 16, 2017, from http://www.businessnewsdaily.com/7832-social-media-for-business.html




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