Executive Summary

 

 

Social Media is a medium to connect with people over the internet and it has become a very important tool for promoting business online. It is a platform between the consumers and the manufacturers. The use of Social Media for promotion and marketing has immensely grown over this period of time and it has become a very essential part of our lives.

• Nearly 46.1% of the total population of the world has access to the internet and nearly 2.1 billion people have their social media accounts, 7 out of 10 people are active on their social media accounts and 4 out of 10 people are active over social media applications.

• The Top 6 Social Media platforms for marketing a business are:
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • YouTube

It is important to use social media in a concise and correct way in order to promote a business and for the same, I will be talking about the possible ways of using social media and its benefits in my next blog.

 

 

 

 

References:

Danielle Corcione, Business News Daily Contributor. (2017, January 23). Social Media for Business: A Marketer’s Guide. Retrieved February 16, 2017, from http://www.businessnewsdaily.com/7832-social-media-for-business.html